Telegram Mini App Advertising
The term Telegram Mini Apps Advertising encompasses nearly all types of display ads within Telegram mini applications, many of which are also prevalent in other areas of Telegram, such as channels and text bots.
The problem is that the official Telegram Ads platform has not yet been made available for Mini Apps Advertising, prompting marketers to seek alternative solutions in Ad Networks.
Mini Apps are web-based applications that utilize Javascript and run directly within the Telegram. This setup enables advertisements to be displayed not within the app itself, but through the Apps interface. Consequently, it eliminates the need for labor-intensive back-end modifications and extra documentation.
For instance, with Ad Networks, advertising through Telegram Mini Apps can be enhanced, by allowing users to manually configure campaigns and target specific audiences from a predefined pool of publishers, based on various parameters, as well as optimize traffic sources and modify bids.
Telegram Mini App Ad Types
Standard Banners
A fixed position banner image that is seamlessly integrated into a designated area of a Telegram Mini App interface, ensuring that it does not obscure the content. The banners represent the least intrusive yet most engaging format.
Push Notifications
Similar to other push notifications, those ads feature an icon, a title (limited to 30 characters), and a description (capped at 60 characters), all functioning as a button.
This format achieves a high CTR (Click Through Rate) thanks to its seamless integration into Telegram Mini Apps interface, generating approximately more than a million impressions each day.
Interstitial Ad
Interstitial ad is a full-screen static image that includes a brief title, a description (text highlighting the brand) and a button. Designed for any resolution, this ad occupies a prime position to capture user attention without disrupting the gameplay experience, resulting in almost a million impressions daily.
Interstitial Video
Engaging full-screen video advertisement, featuring a title, a message and a button. A highly captivating ad, enabling you to achieve almost a quarter of a million impressions daily.